Adidas Ultra Boost Preview

The Adidas Ultra Boost will hit the store shelves later this month and our staff could not be more excited.  The Ultra Boost has a full-length Boost midsole, a flexible Primeknit upper that works with the foot instead of against it, a Stretch Web outsole to maximize mobility, and a new external heel counter that protects the Achille's Tendon while staying out of its way.  The low profile shoe will give runners an unexpected bounce while the knit upper will hug tight to your foot for extra security.  Check it out below!

Watch the entire process in the production of the Adidas Ultra Boost. Despite living in the modern age where nearly everything that is created is done so by autonomous machinery, it’s refreshing to see that there is some level of human intervention to produce the polished product.

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