On Saturday, May 3rd Fleet Feet/Off 'N Running will be celebrating the NEW Saucony Kinvara 5 Launch!
10:00 - Enjoy Derby Day treats and giveaways at the store!
This Saturday, Fleet Feet Sports/Off 'N Running of Greensboro will be celebrating the launch of the new Saucony Kinvara 5 running shoe to be sold in both Greensboro and High Point store locations. Saucony representative, Jordan Zwick, will be at the store to educate customers about the newest generation of the Kinvaras.
On Saturday, May 3, from 10:00 am to 5:00 pm at Fleet Feet/Off'n Running Greensboro, customers will have the opportunity to win prizes through the mini-Run For The Roses. The customer with the best Derby Day hat worn to the store will win a free Derby Day pie. Saucony will provide a special gift with purchase of any Saucony product in the store.
Refinements Include a Race-Bred ProLock™ Lacing System Born of the Brand’s Track and Field Bloodline
Reflecting the brand’s performance engineering advancements, Saucony, a leading global provider of performance athletic footwear and apparel, today revealed the much-anticipated Kinvara 5, the latest generation of the award-winning Kinvara series. The Kinvara 5 follows in the footsteps of the award-winning Kinvara 4, named “International Best Update” by Runner’s World, the largest and most influential media brand in the running space. The Kinvara 5 will launch April 25th at the Saucony booth at the John Hancock Sports & Fitness Expo during the Boston Marathon. The Kinvara 5 will be available at select specialty running retailers beginning May 1st.
Launched in early 2010, the Kinvara was among the first natural motion running shoes available in the marketplace and continues to position Saucony as an industry-leader in the natural running footwear category.
“Runners are insatiable,” said Patrick O'Malley, senior vice president of global product for Saucony. “They always want more, but with less. The new Kinvara 5 delivers the best of our performance engineering philosophy in an extremely lightweight and streamlined package: A slightly wider platform delivers a more powerful toe-off. A race-bred ProLock lacing system locks down the midfoot for even more on-road control. And a highly durable upper delivers a more enhanced fit. We’re confident the new Kinvara 5’s added performance benefits will more than delight even the most demanding of runners.”
The fifth edition of the Kinvara, weighing only 7.7 ounces (men’s size 9), is a performance training shoe with a 4mm heel-to-toe offset that positions the runner’s foot during impact in a way that creates a greater range of motion than traditional running shoes (with a 12mm heel-to-toe offset) for the Gastrocnemius-Soleus-Achilles tendon system, allowing for a more powerful running stride.
The Kinvara 5 features a ProLock™ lacing system born of the brand’s track and field bloodline. This innovative fit system encases the foot and locks it to the shoe’s platform with adjustable straps on either side of the midfoot. Further enhancing the shoe’s comfort and fit is a precision engineered upper that is lighter, more durable and flexible thanks to FlexFilm™ technology, a lightweight, highly dynamic flexible film welded onto the breathable mesh upper that secures and stabilizes the foot while reducing layers to the shoe. The collar has been redesigned for extra comfort and features a RunDry™ lining for superior moisture wicking properties.
The Kinvara 5’s midsole cushioning technology features PowerGrid™, a premium engineered foam that’s 15% lighter and 30% more durable than standard EVA foams. Located in the heel landing zone, the PowerGrid system absorbs impact and transmits energy back into the runner’s stride with maximum efficiency and minimal impact.
The reengineered outsole offers a slightly wider forefoot platform for a more stable and powerful toe-off. The high abrasion EVA exposed foam midsole allows for lightweight protection underfoot, while maximizing rebound and flexibility. After studying wear patterns on thousands of test shoes, Saucony adjusted the outsole design on the new Kinvara 5 by strategically placing iBR+ carbon rubber pods on the lateral area of the shoe’s outsole for a smoother transition and enhanced durability without adding weight.
Kinvara 5 RunShield™
Wind, rain or an arctic vortex will never be an excuse to miss a run thanks to the Kinvara 5 RunShield (8.5 ounces in men’s size 9). The technology of the Kinvara 5 is combined with a water-resistant FlexShell™ upper that keeps feet dry and warm without sacrificing flexibility. FlexShell is an extremely lightweight 100% polyester fabric with a waterproof membrane engineered to fit dynamically, moving with the runner’s foot throughout the entire stride. The Kinvara 5 RunShield features a RunDry interior lining that wicks moisture away for maximum comfort
Kinvara 5 Marketing Support
The Kinvara 5 will launch with specially designed, commemorative collector editions at the Paris Marathon (April 6), the London Marathon (April 20) and the Boston Marathon (April 21).
The brand will once again host The Saucony Race to Kinvara, an innovative digital marketing initiative that leverages mobile connectivity to engage the brand’s run specialty retail partners. The online competition culminates with the selection of teams of retailers, with each individual receiving an all-expense paid trip to Ireland to participate in The Saucony Race to Kinvara. Kicking off on July 16th, the three-day, 200km (124 miles) relay race begins in Dublin and ends in Kinvara, the namesake of Saucony’s iconic natural motion running shoe.
The Kinvara 5 launch will also be supported with a digital campaign, print partnerships, in-store experience kits and custom key account programs.
The Kinvara 5, expected at select specialty run retailers beginning May 1st, will be available in men’s sizes 7-13, 14 and 15, and women’s sizes 5-12. The suggested retail price of the Kinvara 5 is $100. The Kinvara 5 RunShield is expected at retail August 1st, and will be available in men’s sizes 7-13, 14 and 15, and women’s sizes 5-12. The suggested retail price of the Kinvara RunShield is $110.
To find a retailer near you, call 800-365-4933 or visit www.saucony.com.
About the Award-Winning Kinvara
Since its original launch in 2010, the Kinvara line has been recognized with numerous industry awards including:
Kinvara 4: “International Best Update” (Runner’s World, 2013)
Kinvara 3: “Best Shoe, Performance Category” (The Running Network, 2012)
Kinvara: “Best Debut” (Runner’s World, 2010); “Gear of the Year” (Outside, 2010)
About Saucony: Saucony, a division of Wolverine Worldwide, is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including the “Geometry of Strong™, PowerGrid™, and ViZiPRO™ apparel. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to www.saucony.com.